--- title: "Events: MRS Digital Ethnography Conference 2023" description: Presenting ‘Under the skin of millennial physicians’ with Sanofi's Ana Claudia Alvarez at the 2023 MRS Digital Ethnography Conference. image: https://adv.researchpartnership.com/hubfs/mrs-evidence-matters.png --- [![Request a proposal](https://no-cache.hubspot.com/cta/default/5339817/d789aa00-314c-4ab3-b7e1-8ca5d88f229f.png)](https://cta-redirect.hubspot.com/cta/redirect/5339817/d789aa00-314c-4ab3-b7e1-8ca5d88f229f) [![Research Partnership](https://adv.researchpartnership.com/hs-fs/hubfs/RP_Mark_Standard_Col.png?width=673&height=272&name=RP_Mark_Standard_Col.png "Research Partnership")](https://adv.researchpartnership.com/) - About - [About us](https://www.researchpartnership.com/about/about-us) - [Client satisfaction & testimonials](https://www.researchpartnership.com/about/client-satisfaction-and-reviews) - [Innovation](https://www.researchpartnership.com/who-we-are/innovation) - [Charity & community](https://www.researchpartnership.com/about/charity-and-community) - [Quality & compliance](https://www.researchpartnership.com/about/quality-and-compliance) - [Request a meeting](https://www.researchpartnership.com/about/requestmeeting) - Expertise - [Market research](https://www.researchpartnership.com/expertise/healthcare-market-research) - [Therapy areas](https://www.researchpartnership.com/expertise/therapy-areas) - [Market access](https://www.researchpartnership.com/expertise/market-access-pharma) - [Global reach](https://www.researchpartnership.com/expertise/global-reach) - [Pharmaceuticals](https://www.researchpartnership.com/expertise/pharmaceuticals) - [Emerging markets](https://www.researchpartnership.com/expertise/emerging-markets) - [Medical technology](https://www.researchpartnership.com/expertise/medical-technology) - [US domestic](https://www.researchpartnership.com/expertise/us-domestic) - [Consumer health & nutritionals](https://www.researchpartnership.com/expertise/consumer-health-and-nutritionals) - [Global health](https://www.researchpartnership.com/expertise/global-health) - Solutions - [Custom research](https://www.researchpartnership.com/solutions/customresearch) - [Opportunity assessment](https://www.researchpartnership.com/solutions/customresearch/opportunity-assessment) - [Market understanding](https://www.researchpartnership.com/solutions/customresearch/market-understanding) - [Product development](https://www.researchpartnership.com/solutions/customresearch/product-development) - [Brand development & launch](https://www.researchpartnership.com/solutions/customresearch/brand-development-and-launch) - [Brand launch & beyond](https://www.researchpartnership.com/solutions/customresearch/brand-launch-and-beyond) - [Patient research](https://www.researchpartnership.com/solutions/customresearch/patient-market-research) - [Patient support programmes](https://www.researchpartnership.com/solutions/customresearch/pspenhance) - [Accelerators](https://www.researchpartnership.com/solutions/accelerators) - [Advanced analytics](https://www.researchpartnership.com/solutions/accelerators/advanced-analytics) - [Agile research](https://www.researchpartnership.com/solutions/accelerators/agile-research) - [Behavioural science](https://www.researchpartnership.com/solutions/accelerators/behavioural-science) - [Creative services](https://www.researchpartnership.com/solutions/accelerators/creative) - [Ethnography](https://www.researchpartnership.com/solutions/accelerators/ethnography) - [Social listening](https://www.researchpartnership.com/solutions/accelerators/social-listening) - [Storytelling](https://www.researchpartnership.com/solutions/accelerators/storytelling) - [Syndicated research](https://www.researchpartnership.com/solutions/syndicated) - [Therapy Watch (PRF data)](https://www.researchpartnership.com/solutions/syndicated/therapy-watch) - [Living With (Patient data)](https://www.researchpartnership.com/solutions/syndicated/living-with) - [Smart Analyst (Insights)](https://www.researchpartnership.com/solutions/smartanalyst) - [Methodologies](https://www.researchpartnership.com/solutions/methodologies) - [Qualitative](https://www.researchpartnership.com/solutions/methodologies/healthcare-qualitative-market-research) - [Quantitative](https://www.researchpartnership.com/solutions/methodologies/quantitative) - [Digital](https://www.researchpartnership.com/digital) - [Digital health](https://www.researchpartnership.com/digital/digitalhealth) - [Digital engagement](https://www.researchpartnership.com/digital/digitalengagement) - [Digital health - Proprietary methodologies](https://www.researchpartnership.com/digital/digitalhealthmethods) - [Digital MRX](https://www.researchpartnership.com/digital/digitalmrx) - [Conference Live (real-time) / virtual](https://www.researchpartnership.com/digital/conference-live) - [Emotion AI](https://www.researchpartnership.com/digital/emotional-ai) - [Rx Potential (pre-launch)](https://www.researchpartnership.com/digital/rx-potential) - [Rx Rationale (post-launch)](https://www.researchpartnership.com/digital/rx-rationale) - [UX (user exp) testing](https://www.researchpartnership.com/digital/ux-testing) - [Virtual reality](https://www.researchpartnership.com/digital/virtual-reality) - [COVID-19](https://www.researchpartnership.com/covid-19) - [Resources](https://www.researchpartnership.com/resources) - [Categories](https://www.researchpartnership.com/resources) - [Articles](https://www.researchpartnership.com/resources?type=article) - [Awards](https://www.researchpartnership.com/resources?type=awards) - [Blogs](https://www.researchpartnership.com/resources?type=blog) - [Case studies](https://www.researchpartnership.com/resources?type=case-study) - [Events](https://www.researchpartnership.com/resources?type=events) - [Glossary of terms](https://www.researchpartnership.com/resources/glossary-of-terms) - [Guides](https://www.researchpartnership.com/resources?type=guide) - [Infographics](https://www.researchpartnership.com/resources?type=infographic) - [News](https://www.researchpartnership.com/resources?type=news) - [Podcast](https://www.researchpartnership.com/resources?type=podcast) - [Published research](https://www.researchpartnership.com/resources?type=published-research) - [Reports](https://www.researchpartnership.com/resources?type=reports) - [Training](https://www.researchpartnership.com/resources?type=training) - [Videos](https://www.researchpartnership.com/resources?type=video) - [Webcasts](https://www.researchpartnership.com/resources?type=webcast) - [Webinars](https://www.researchpartnership.com/resources?type=webinars) - [White papers](https://www.researchpartnership.com/resources?type=white-paper) - Careers - [Careers at RP](https://www.researchpartnership.com/careers) - [Vacancies](https://www.researchpartnership.com/careers/vacancies) - [Graduate programmes](https://www.researchpartnership.com/careers/graduateprogrammes) - [Apprenticeships](https://www.researchpartnership.com/careers/apprenticeships) - [Training & development](https://www.researchpartnership.com/careers/training-and-development) - [Benefits & culture](https://www.researchpartnership.com/careers/benefits-and-culture) - [A week in the life](https://www.researchpartnership.com/careers/a-week-in-the-life) - Contact - [Contact form](https://www.researchpartnership.com/contact/contact-form) - [Office locations](https://www.researchpartnership.com/contact/office-locations) - About - [About us](https://www.researchpartnership.com/about/about-us) - [Client satisfaction & testimonials](https://www.researchpartnership.com/about/client-satisfaction-and-reviews) - [Innovation](https://www.researchpartnership.com/who-we-are/innovation) - [Charity & community](https://www.researchpartnership.com/about/charity-and-community) - [Quality & compliance](https://www.researchpartnership.com/about/quality-and-compliance) - [Request a meeting](https://www.researchpartnership.com/about/requestmeeting) - Expertise - [Market research](https://www.researchpartnership.com/expertise/healthcare-market-research) - [Therapy areas](https://www.researchpartnership.com/expertise/therapy-areas) - [Market access](https://www.researchpartnership.com/expertise/market-access-pharma) - [Global reach](https://www.researchpartnership.com/expertise/global-reach) - [Pharmaceuticals](https://www.researchpartnership.com/expertise/pharmaceuticals) - [Emerging markets](https://www.researchpartnership.com/expertise/emerging-markets) - [Medical technology](https://www.researchpartnership.com/expertise/medical-technology) - [US domestic](https://www.researchpartnership.com/expertise/us-domestic) - [Consumer health & nutritionals](https://www.researchpartnership.com/expertise/consumer-health-and-nutritionals) - [Global health](https://www.researchpartnership.com/expertise/global-health) - Solutions - [Custom research](https://www.researchpartnership.com/solutions/customresearch) - [Opportunity assessment](https://www.researchpartnership.com/solutions/customresearch/opportunity-assessment) - [Market understanding](https://www.researchpartnership.com/solutions/customresearch/market-understanding) - [Product development](https://www.researchpartnership.com/solutions/customresearch/product-development) - [Brand development & launch](https://www.researchpartnership.com/solutions/customresearch/brand-development-and-launch) - [Brand launch & beyond](https://www.researchpartnership.com/solutions/customresearch/brand-launch-and-beyond) - [Patient research](https://www.researchpartnership.com/solutions/customresearch/patient-market-research) - [Patient support programmes](https://www.researchpartnership.com/solutions/customresearch/pspenhance) - [Accelerators](https://www.researchpartnership.com/solutions/accelerators) - [Advanced analytics](https://www.researchpartnership.com/solutions/accelerators/advanced-analytics) - [Agile research](https://www.researchpartnership.com/solutions/accelerators/agile-research) - [Behavioural science](https://www.researchpartnership.com/solutions/accelerators/behavioural-science) - [Creative services](https://www.researchpartnership.com/solutions/accelerators/creative) - [Ethnography](https://www.researchpartnership.com/solutions/accelerators/ethnography) - [Social listening](https://www.researchpartnership.com/solutions/accelerators/social-listening) - [Storytelling](https://www.researchpartnership.com/solutions/accelerators/storytelling) - [Syndicated research](https://www.researchpartnership.com/solutions/syndicated) - [Therapy Watch (PRF data)](https://www.researchpartnership.com/solutions/syndicated/therapy-watch) - [Living With (Patient data)](https://www.researchpartnership.com/solutions/syndicated/living-with) - [Smart Analyst (Insights)](https://www.researchpartnership.com/solutions/smartanalyst) - [Methodologies](https://www.researchpartnership.com/solutions/methodologies) - [Qualitative](https://www.researchpartnership.com/solutions/methodologies/healthcare-qualitative-market-research) - [Quantitative](https://www.researchpartnership.com/solutions/methodologies/quantitative) - [Digital](https://www.researchpartnership.com/digital) - [Digital health](https://www.researchpartnership.com/digital/digitalhealth) - [Digital engagement](https://www.researchpartnership.com/digital/digitalengagement) - [Digital health - Proprietary methodologies](https://www.researchpartnership.com/digital/digitalhealthmethods) - [Digital MRX](https://www.researchpartnership.com/digital/digitalmrx) - [Conference Live (real-time) / virtual](https://www.researchpartnership.com/digital/conference-live) - [Emotion AI](https://www.researchpartnership.com/digital/emotional-ai) - [Rx Potential (pre-launch)](https://www.researchpartnership.com/digital/rx-potential) - [Rx Rationale (post-launch)](https://www.researchpartnership.com/digital/rx-rationale) - [UX (user exp) testing](https://www.researchpartnership.com/digital/ux-testing) - [Virtual reality](https://www.researchpartnership.com/digital/virtual-reality) - [COVID-19](https://www.researchpartnership.com/covid-19) - [Resources](https://www.researchpartnership.com/resources) - [Categories](https://www.researchpartnership.com/resources) - [Articles](https://www.researchpartnership.com/resources?type=article) - [Awards](https://www.researchpartnership.com/resources?type=awards) - [Blogs](https://www.researchpartnership.com/resources?type=blog) - [Case studies](https://www.researchpartnership.com/resources?type=case-study) - [Events](https://www.researchpartnership.com/resources?type=events) - [Glossary of terms](https://www.researchpartnership.com/resources/glossary-of-terms) - [Guides](https://www.researchpartnership.com/resources?type=guide) - [Infographics](https://www.researchpartnership.com/resources?type=infographic) - [News](https://www.researchpartnership.com/resources?type=news) - [Podcast](https://www.researchpartnership.com/resources?type=podcast) - [Published research](https://www.researchpartnership.com/resources?type=published-research) - [Reports](https://www.researchpartnership.com/resources?type=reports) - [Training](https://www.researchpartnership.com/resources?type=training) - [Videos](https://www.researchpartnership.com/resources?type=video) - [Webcasts](https://www.researchpartnership.com/resources?type=webcast) - [Webinars](https://www.researchpartnership.com/resources?type=webinars) - [White papers](https://www.researchpartnership.com/resources?type=white-paper) - Careers - [Careers at RP](https://www.researchpartnership.com/careers) - [Vacancies](https://www.researchpartnership.com/careers/vacancies) - [Graduate programmes](https://www.researchpartnership.com/careers/graduateprogrammes) - [Apprenticeships](https://www.researchpartnership.com/careers/apprenticeships) - [Training & development](https://www.researchpartnership.com/careers/training-and-development) - [Benefits & culture](https://www.researchpartnership.com/careers/benefits-and-culture) - [A week in the life](https://www.researchpartnership.com/careers/a-week-in-the-life) - Contact - [Contact form](https://www.researchpartnership.com/contact/contact-form) - [Office locations](https://www.researchpartnership.com/contact/office-locations) [![Request a proposal](https://no-cache.hubspot.com/cta/default/5339817/d789aa00-314c-4ab3-b7e1-8ca5d88f229f.png)](https://cta-redirect.hubspot.com/cta/redirect/5339817/d789aa00-314c-4ab3-b7e1-8ca5d88f229f) # Events: MRS Digital Ethnography Conference 2023 March 30, 2023 ![mrs-evidence-matters](https://adv.researchpartnership.com/hs-fs/hubfs/mrs-evidence-matters.png?width=372&name=mrs-evidence-matters.png)We were delighted to  present a paper at this year’s MRS Digital Ethnography Conference on Thursday 23rd March. Research Director and ethnography expert, Mandira Kar, co-presented ‘Under the skin of millennial physicians’ with Ana Claudia Alvarez from the Global Customer Insights team at Sanofi.  Millennial physicians are different from previous generations in their mind-set, values, digital behaviours and attitudes towards pharmaceutical companies. To better engage this new generation of physicians requires a robust and deeper understanding of their digital behaviours. In their presentation, Mandira and Anna took delegates through a recent market research study in which Research Partnership utilised a digital ethnographic methodology to provide Sanofi with the insights required to truly understand the similarities and differences between the millennial and traditional physician segments.  They demonstrated how digital ethnography revealed the ways in which millennial GPs navigate an omnichannel environment and the best way to communicate with them. In addition, delegates heard first-hand how, based on these crucial insights, Sanofi have amended their business strategies for numerous brands and, most importantly, started to address their unique omnichannel needs. If you were unable to attend the virtual conference but would like to find out more about our presentation, please fill in the below form. ![Research Partnership](https://adv.researchpartnership.com/hubfs/Social-media-LogosLinkedIn_Twitter_ColRev-1.png) ### [Research Partnership](https://adv.researchpartnership.com/news/author/research-partnership) All the latest news from Research Partnership ### Find out more about our presentation ### Get our newsletter direct to your inbox. ## Sign up to receive Rapport Rapport is our monthly newsletter where we share our latest expertise and experience.   [![Sign up here](https://no-cache.hubspot.com/cta/default/5339817/e22f960a-4cee-4787-827e-b840704d3075.png)](https://cta-redirect.hubspot.com/cta/redirect/5339817/e22f960a-4cee-4787-827e-b840704d3075) - [About](https://www.researchpartnership.com/about/about-us) - [About Us](https://www.researchpartnership.com/about/about-us) - [Client satisfaction & testimonials](https://www.researchpartnership.com/about/client-satisfaction-and-reviews) - [Innovation](https://www.researchpartnership.com/who-we-are/innovation) - [Charity & community](https://www.researchpartnership.com/about/charity-and-community) - [Quality & compliance](https://www.researchpartnership.com/about/quality-and-compliance) - [Request a meeting](https://www.researchpartnership.com/about/requestmeeting) - [COVID-19](https://www.researchpartnership.com/covid-19) - Expertise - [Market Research](https://www.researchpartnership.com/expertise/healthcare-market-research) - [Therapy areas](https://www.researchpartnership.com/expertise/therapy-areas) - [Market access](https://www.researchpartnership.com/expertise/market-access-pharma) - [Global reach](https://www.researchpartnership.com/expertise/global-reach) - [Pharmaceuticals](https://www.researchpartnership.com/expertise/pharmaceuticals) - [Emerging markets](https://www.researchpartnership.com/expertise/emerging-markets) - [Medical technology](https://www.researchpartnership.com/expertise/medical-technology) - [US domestic](https://www.researchpartnership.com/expertise/us-domestic) - [Consumer health & nutritionals](https://www.researchpartnership.com/expertise/consumer-health-and-nutritionals) - [Global health](https://www.researchpartnership.com/expertise/global-health) - Solutions - [Custom research](https://www.researchpartnership.com/solutions/customresearch) - [Accelerators](https://www.researchpartnership.com/solutions/accelerators) - [Syndicated research](https://www.researchpartnership.com/solutions/syndicated) - [Methodologies](https://www.researchpartnership.com/solutions/methodologies) - [Digital](https://www.researchpartnership.com/digital) - [Digital health](https://www.researchpartnership.com/digital/digitalhealth) - [Digital engagement](https://www.researchpartnership.com/digital/digitalengagement) - [Digital health - Proprietary methodologies](https://www.researchpartnership.com/digital/digitalhealthmethods) - [Digital MRX](https://www.researchpartnership.com/digital/digitalmrx) - [Resources](https://www.researchpartnership.com/resources) - [Articles](https://www.researchpartnership.com/resources?type=article) - [Awards](https://www.researchpartnership.com/resources?type=awards) - [Blogs](https://www.researchpartnership.com/resources?type=blog) - [Case Studies](https://www.researchpartnership.com/resources?type=case-study) - [Events](https://www.researchpartnership.com/resources?type=events) - [Glossary of terms](https://www.researchpartnership.com/resources/glossary-of-terms) - [Guides](https://www.researchpartnership.com/resources?type=guide) - [News](https://www.researchpartnership.com/resources?type=news) - [Infographics](https://www.researchpartnership.com/resources?type=infographic) - [Reports](https://www.researchpartnership.com/resources?type=reports) - [Training](https://www.researchpartnership.com/resources?type=training) - [Videos](https://www.researchpartnership.com/resources?type=video) - [Webcasts](https://www.researchpartnership.com/resources?type=webcast) - [Webinars](https://www.researchpartnership.com/resources?type=webinars) - [White papers](https://www.researchpartnership.com/resources?type=white-paper) - Careers - [Careers at RP](https://www.researchpartnership.com/careers) - [Vacancies](https://www.researchpartnership.com/careers/vacancies) - [Graduate Programmes](https://www.researchpartnership.com/careers/graduateprogrammes) - [Apprenticeships](https://www.researchpartnership.com/careers/apprenticeships) - [Training & development](https://www.researchpartnership.com/careers/training-and-development) - [Benefits & culture](https://www.researchpartnership.com/careers/benefits-and-culture) - [A week in the life](https://www.researchpartnership.com/careers/a-week-in-the-life) - Contact us - [Contact form](https://www.researchpartnership.com/contact/contact-form) - [Office locations](https://www.researchpartnership.com/contact/office-locations) ![Research Partnership - Inizio Advisory](https://adv.researchpartnership.com/hubfs/2022%20rebrand/rebrand%20logos/RP_Mark_Standard_ColRev.svg) **UK Office** Registered in England & Wales No. 3350410 as the Research Partnership Limited Registered office: 2nd Floor, 168 Shoreditch High Street, London, E1 6RA VAT No. GB 714 0707 65 - © 2022 Research Partnership - [Privacy Notice](https://www.researchpartnership.com/privacy-notice) - [Terms & Conditions](https://www.researchpartnership.com/terms-and-conditions) - Cookie Settings - [Modern Slavery & Human Trafficking Statement](https://adv.researchpartnership.com/hubfs/Modern%20Slavery%20Statement%202022.pdf) ![websights](https://ws.zoominfo.com/pixel/62a735ff67fec5008e2ca6a8)