--- title: "Events: PMRC New Jersey 2018" description: We are delighted to be presenting and exhibiting at PMRC, 14-15 February in Newark, NJ. image: https://adv.researchpartnership.com/hubfs/Resources/Events/PMRC%20NJ%20image.jpg --- [![Request a proposal](https://no-cache.hubspot.com/cta/default/5339817/d789aa00-314c-4ab3-b7e1-8ca5d88f229f.png)](https://cta-redirect.hubspot.com/cta/redirect/5339817/d789aa00-314c-4ab3-b7e1-8ca5d88f229f) [![Research Partnership](https://adv.researchpartnership.com/hs-fs/hubfs/RP_Mark_Standard_Col.png?width=673&height=272&name=RP_Mark_Standard_Col.png "Research Partnership")](https://adv.researchpartnership.com/) - About - [About us](https://www.researchpartnership.com/about/about-us) - [Client satisfaction & testimonials](https://www.researchpartnership.com/about/client-satisfaction-and-reviews) - [Innovation](https://www.researchpartnership.com/who-we-are/innovation) - [Charity & community](https://www.researchpartnership.com/about/charity-and-community) - [Quality & compliance](https://www.researchpartnership.com/about/quality-and-compliance) - [Request a meeting](https://www.researchpartnership.com/about/requestmeeting) - Expertise - [Market research](https://www.researchpartnership.com/expertise/healthcare-market-research) - [Therapy areas](https://www.researchpartnership.com/expertise/therapy-areas) - [Market access](https://www.researchpartnership.com/expertise/market-access-pharma) - [Global reach](https://www.researchpartnership.com/expertise/global-reach) - [Pharmaceuticals](https://www.researchpartnership.com/expertise/pharmaceuticals) - [Emerging markets](https://www.researchpartnership.com/expertise/emerging-markets) - [Medical technology](https://www.researchpartnership.com/expertise/medical-technology) - [US domestic](https://www.researchpartnership.com/expertise/us-domestic) - [Consumer health & nutritionals](https://www.researchpartnership.com/expertise/consumer-health-and-nutritionals) - [Global health](https://www.researchpartnership.com/expertise/global-health) - Solutions - [Custom research](https://www.researchpartnership.com/solutions/customresearch) - [Opportunity assessment](https://www.researchpartnership.com/solutions/customresearch/opportunity-assessment) - [Market understanding](https://www.researchpartnership.com/solutions/customresearch/market-understanding) - [Product development](https://www.researchpartnership.com/solutions/customresearch/product-development) - [Brand development & launch](https://www.researchpartnership.com/solutions/customresearch/brand-development-and-launch) - [Brand launch & beyond](https://www.researchpartnership.com/solutions/customresearch/brand-launch-and-beyond) - [Patient research](https://www.researchpartnership.com/solutions/customresearch/patient-market-research) - [Patient support programmes](https://www.researchpartnership.com/solutions/customresearch/pspenhance) - [Accelerators](https://www.researchpartnership.com/solutions/accelerators) - [Advanced analytics](https://www.researchpartnership.com/solutions/accelerators/advanced-analytics) - [Agile research](https://www.researchpartnership.com/solutions/accelerators/agile-research) - [Behavioural science](https://www.researchpartnership.com/solutions/accelerators/behavioural-science) - [Creative services](https://www.researchpartnership.com/solutions/accelerators/creative) - [Ethnography](https://www.researchpartnership.com/solutions/accelerators/ethnography) - [Social listening](https://www.researchpartnership.com/solutions/accelerators/social-listening) - [Storytelling](https://www.researchpartnership.com/solutions/accelerators/storytelling) - [Syndicated research](https://www.researchpartnership.com/solutions/syndicated) - [Therapy Watch (PRF data)](https://www.researchpartnership.com/solutions/syndicated/therapy-watch) - [Living With (Patient data)](https://www.researchpartnership.com/solutions/syndicated/living-with) - [Smart Analyst (Insights)](https://www.researchpartnership.com/solutions/smartanalyst) - [Methodologies](https://www.researchpartnership.com/solutions/methodologies) - [Qualitative](https://www.researchpartnership.com/solutions/methodologies/healthcare-qualitative-market-research) - [Quantitative](https://www.researchpartnership.com/solutions/methodologies/quantitative) - [Digital](https://www.researchpartnership.com/digital) - [Digital health](https://www.researchpartnership.com/digital/digitalhealth) - [Digital engagement](https://www.researchpartnership.com/digital/digitalengagement) - [Digital health - Proprietary methodologies](https://www.researchpartnership.com/digital/digitalhealthmethods) - [Digital MRX](https://www.researchpartnership.com/digital/digitalmrx) - [Conference Live (real-time) / virtual](https://www.researchpartnership.com/digital/conference-live) - [Emotion AI](https://www.researchpartnership.com/digital/emotional-ai) - [Rx Potential (pre-launch)](https://www.researchpartnership.com/digital/rx-potential) - [Rx Rationale (post-launch)](https://www.researchpartnership.com/digital/rx-rationale) - [UX (user exp) testing](https://www.researchpartnership.com/digital/ux-testing) - [Virtual reality](https://www.researchpartnership.com/digital/virtual-reality) - [COVID-19](https://www.researchpartnership.com/covid-19) - [Resources](https://www.researchpartnership.com/resources) - [Categories](https://www.researchpartnership.com/resources) - [Articles](https://www.researchpartnership.com/resources?type=article) - [Awards](https://www.researchpartnership.com/resources?type=awards) - [Blogs](https://www.researchpartnership.com/resources?type=blog) - [Case studies](https://www.researchpartnership.com/resources?type=case-study) - [Events](https://www.researchpartnership.com/resources?type=events) - [Glossary of terms](https://www.researchpartnership.com/resources/glossary-of-terms) - [Guides](https://www.researchpartnership.com/resources?type=guide) - [Infographics](https://www.researchpartnership.com/resources?type=infographic) - [News](https://www.researchpartnership.com/resources?type=news) - [Podcast](https://www.researchpartnership.com/resources?type=podcast) - [Published research](https://www.researchpartnership.com/resources?type=published-research) - [Reports](https://www.researchpartnership.com/resources?type=reports) - [Training](https://www.researchpartnership.com/resources?type=training) - [Videos](https://www.researchpartnership.com/resources?type=video) - [Webcasts](https://www.researchpartnership.com/resources?type=webcast) - [Webinars](https://www.researchpartnership.com/resources?type=webinars) - [White papers](https://www.researchpartnership.com/resources?type=white-paper) - Careers - [Careers at RP](https://www.researchpartnership.com/careers) - [Vacancies](https://www.researchpartnership.com/careers/vacancies) - [Graduate programmes](https://www.researchpartnership.com/careers/graduateprogrammes) - [Apprenticeships](https://www.researchpartnership.com/careers/apprenticeships) - [Training & development](https://www.researchpartnership.com/careers/training-and-development) - [Benefits & culture](https://www.researchpartnership.com/careers/benefits-and-culture) - [A week in the life](https://www.researchpartnership.com/careers/a-week-in-the-life) - Contact - [Contact form](https://www.researchpartnership.com/contact/contact-form) - [Office locations](https://www.researchpartnership.com/contact/office-locations) - About - [About us](https://www.researchpartnership.com/about/about-us) - [Client satisfaction & testimonials](https://www.researchpartnership.com/about/client-satisfaction-and-reviews) - [Innovation](https://www.researchpartnership.com/who-we-are/innovation) - [Charity & community](https://www.researchpartnership.com/about/charity-and-community) - [Quality & compliance](https://www.researchpartnership.com/about/quality-and-compliance) - [Request a meeting](https://www.researchpartnership.com/about/requestmeeting) - Expertise - [Market research](https://www.researchpartnership.com/expertise/healthcare-market-research) - [Therapy areas](https://www.researchpartnership.com/expertise/therapy-areas) - [Market access](https://www.researchpartnership.com/expertise/market-access-pharma) - [Global reach](https://www.researchpartnership.com/expertise/global-reach) - [Pharmaceuticals](https://www.researchpartnership.com/expertise/pharmaceuticals) - [Emerging markets](https://www.researchpartnership.com/expertise/emerging-markets) - [Medical technology](https://www.researchpartnership.com/expertise/medical-technology) - [US domestic](https://www.researchpartnership.com/expertise/us-domestic) - [Consumer health & nutritionals](https://www.researchpartnership.com/expertise/consumer-health-and-nutritionals) - [Global health](https://www.researchpartnership.com/expertise/global-health) - Solutions - [Custom research](https://www.researchpartnership.com/solutions/customresearch) - [Opportunity assessment](https://www.researchpartnership.com/solutions/customresearch/opportunity-assessment) - [Market understanding](https://www.researchpartnership.com/solutions/customresearch/market-understanding) - [Product development](https://www.researchpartnership.com/solutions/customresearch/product-development) - [Brand development & launch](https://www.researchpartnership.com/solutions/customresearch/brand-development-and-launch) - [Brand launch & beyond](https://www.researchpartnership.com/solutions/customresearch/brand-launch-and-beyond) - [Patient research](https://www.researchpartnership.com/solutions/customresearch/patient-market-research) - [Patient support programmes](https://www.researchpartnership.com/solutions/customresearch/pspenhance) - [Accelerators](https://www.researchpartnership.com/solutions/accelerators) - [Advanced analytics](https://www.researchpartnership.com/solutions/accelerators/advanced-analytics) - [Agile research](https://www.researchpartnership.com/solutions/accelerators/agile-research) - [Behavioural science](https://www.researchpartnership.com/solutions/accelerators/behavioural-science) - [Creative services](https://www.researchpartnership.com/solutions/accelerators/creative) - [Ethnography](https://www.researchpartnership.com/solutions/accelerators/ethnography) - [Social listening](https://www.researchpartnership.com/solutions/accelerators/social-listening) - [Storytelling](https://www.researchpartnership.com/solutions/accelerators/storytelling) - [Syndicated research](https://www.researchpartnership.com/solutions/syndicated) - [Therapy Watch (PRF data)](https://www.researchpartnership.com/solutions/syndicated/therapy-watch) - [Living With (Patient data)](https://www.researchpartnership.com/solutions/syndicated/living-with) - [Smart Analyst (Insights)](https://www.researchpartnership.com/solutions/smartanalyst) - [Methodologies](https://www.researchpartnership.com/solutions/methodologies) - [Qualitative](https://www.researchpartnership.com/solutions/methodologies/healthcare-qualitative-market-research) - [Quantitative](https://www.researchpartnership.com/solutions/methodologies/quantitative) - [Digital](https://www.researchpartnership.com/digital) - [Digital health](https://www.researchpartnership.com/digital/digitalhealth) - [Digital engagement](https://www.researchpartnership.com/digital/digitalengagement) - [Digital health - Proprietary methodologies](https://www.researchpartnership.com/digital/digitalhealthmethods) - [Digital MRX](https://www.researchpartnership.com/digital/digitalmrx) - [Conference Live (real-time) / virtual](https://www.researchpartnership.com/digital/conference-live) - [Emotion AI](https://www.researchpartnership.com/digital/emotional-ai) - [Rx Potential (pre-launch)](https://www.researchpartnership.com/digital/rx-potential) - [Rx Rationale (post-launch)](https://www.researchpartnership.com/digital/rx-rationale) - [UX (user exp) testing](https://www.researchpartnership.com/digital/ux-testing) - [Virtual reality](https://www.researchpartnership.com/digital/virtual-reality) - [COVID-19](https://www.researchpartnership.com/covid-19) - [Resources](https://www.researchpartnership.com/resources) - [Categories](https://www.researchpartnership.com/resources) - [Articles](https://www.researchpartnership.com/resources?type=article) - [Awards](https://www.researchpartnership.com/resources?type=awards) - [Blogs](https://www.researchpartnership.com/resources?type=blog) - [Case studies](https://www.researchpartnership.com/resources?type=case-study) - [Events](https://www.researchpartnership.com/resources?type=events) - [Glossary of terms](https://www.researchpartnership.com/resources/glossary-of-terms) - [Guides](https://www.researchpartnership.com/resources?type=guide) - [Infographics](https://www.researchpartnership.com/resources?type=infographic) - [News](https://www.researchpartnership.com/resources?type=news) - [Podcast](https://www.researchpartnership.com/resources?type=podcast) - [Published research](https://www.researchpartnership.com/resources?type=published-research) - [Reports](https://www.researchpartnership.com/resources?type=reports) - [Training](https://www.researchpartnership.com/resources?type=training) - [Videos](https://www.researchpartnership.com/resources?type=video) - [Webcasts](https://www.researchpartnership.com/resources?type=webcast) - [Webinars](https://www.researchpartnership.com/resources?type=webinars) - [White papers](https://www.researchpartnership.com/resources?type=white-paper) - Careers - [Careers at RP](https://www.researchpartnership.com/careers) - [Vacancies](https://www.researchpartnership.com/careers/vacancies) - [Graduate programmes](https://www.researchpartnership.com/careers/graduateprogrammes) - [Apprenticeships](https://www.researchpartnership.com/careers/apprenticeships) - [Training & development](https://www.researchpartnership.com/careers/training-and-development) - [Benefits & culture](https://www.researchpartnership.com/careers/benefits-and-culture) - [A week in the life](https://www.researchpartnership.com/careers/a-week-in-the-life) - Contact - [Contact form](https://www.researchpartnership.com/contact/contact-form) - [Office locations](https://www.researchpartnership.com/contact/office-locations) [![Request a proposal](https://no-cache.hubspot.com/cta/default/5339817/d789aa00-314c-4ab3-b7e1-8ca5d88f229f.png)](https://cta-redirect.hubspot.com/cta/redirect/5339817/d789aa00-314c-4ab3-b7e1-8ca5d88f229f) # Events: PMRC New Jersey 2018 January 23, 2018 We are delighted to be presenting and exhibiting at PMRC, 14-15 February in Newark, NJ. Tom Nolte, Head of Business Analytics and Melinda Shorr, Director, will be representing us at the conference. They are presenting the topic ‘Portfolio Analysis: Optimizing Communications Approaches for Multiple Assets in a Category’ on Wednesday 14th February from 2:00pm - 2:35pm. ![PMRC NJ image](https://adv.researchpartnership.com/hs-fs/hubfs/Resources/Events/PMRC%20NJ%20image.jpg?width=300&name=PMRC%20NJ%20image.jpg)In this presentation Tom and Melinda will explain how to best define your communication strategy for portfolio optimization, and ensure that marketing resources are balanced appropriately among the brands being promoted. They will also explain how to develop a coherent and convincing portfolio story. The role of KOLs and practicing physicians will be explored, including how perceptions can be dealt with through effective marketing and the potential for market research. Finally, they will discuss best practices in portfolio optimisation for communications, providing examples of qualitative and quantitative approaches from behavioural economics to market mapping to demand assessments. Visit our stand for the chance to win a HP Sprocket Printer! If you would like to set up a meeting with Tom or Melinda at, please do not hesitate to contact us. ![Research Partnership](https://adv.researchpartnership.com/hubfs/Social-media-LogosLinkedIn_Twitter_ColRev-1.png) ### [Research Partnership](https://adv.researchpartnership.com/news/author/research-partnership) All the latest news from Research Partnership ### Get our newsletter direct to your inbox. ## Sign up to receive Rapport Rapport is our monthly newsletter where we share our latest expertise and experience.   [![Sign up here](https://no-cache.hubspot.com/cta/default/5339817/e22f960a-4cee-4787-827e-b840704d3075.png)](https://cta-redirect.hubspot.com/cta/redirect/5339817/e22f960a-4cee-4787-827e-b840704d3075) - [About](https://www.researchpartnership.com/about/about-us) - [About Us](https://www.researchpartnership.com/about/about-us) - [Client satisfaction & testimonials](https://www.researchpartnership.com/about/client-satisfaction-and-reviews) - [Innovation](https://www.researchpartnership.com/who-we-are/innovation) - [Charity & community](https://www.researchpartnership.com/about/charity-and-community) - [Quality & compliance](https://www.researchpartnership.com/about/quality-and-compliance) - [Request a meeting](https://www.researchpartnership.com/about/requestmeeting) - [COVID-19](https://www.researchpartnership.com/covid-19) - Expertise - [Market Research](https://www.researchpartnership.com/expertise/healthcare-market-research) - [Therapy areas](https://www.researchpartnership.com/expertise/therapy-areas) - [Market access](https://www.researchpartnership.com/expertise/market-access-pharma) - [Global reach](https://www.researchpartnership.com/expertise/global-reach) - [Pharmaceuticals](https://www.researchpartnership.com/expertise/pharmaceuticals) - [Emerging markets](https://www.researchpartnership.com/expertise/emerging-markets) - [Medical technology](https://www.researchpartnership.com/expertise/medical-technology) - [US domestic](https://www.researchpartnership.com/expertise/us-domestic) - [Consumer health & nutritionals](https://www.researchpartnership.com/expertise/consumer-health-and-nutritionals) - [Global health](https://www.researchpartnership.com/expertise/global-health) - Solutions - [Custom research](https://www.researchpartnership.com/solutions/customresearch) - [Accelerators](https://www.researchpartnership.com/solutions/accelerators) - [Syndicated research](https://www.researchpartnership.com/solutions/syndicated) - [Methodologies](https://www.researchpartnership.com/solutions/methodologies) - [Digital](https://www.researchpartnership.com/digital) - [Digital health](https://www.researchpartnership.com/digital/digitalhealth) - [Digital engagement](https://www.researchpartnership.com/digital/digitalengagement) - [Digital health - Proprietary methodologies](https://www.researchpartnership.com/digital/digitalhealthmethods) - [Digital MRX](https://www.researchpartnership.com/digital/digitalmrx) - [Resources](https://www.researchpartnership.com/resources) - [Articles](https://www.researchpartnership.com/resources?type=article) - [Awards](https://www.researchpartnership.com/resources?type=awards) - [Blogs](https://www.researchpartnership.com/resources?type=blog) - [Case Studies](https://www.researchpartnership.com/resources?type=case-study) - [Events](https://www.researchpartnership.com/resources?type=events) - [Glossary of terms](https://www.researchpartnership.com/resources/glossary-of-terms) - [Guides](https://www.researchpartnership.com/resources?type=guide) - [News](https://www.researchpartnership.com/resources?type=news) - [Infographics](https://www.researchpartnership.com/resources?type=infographic) - [Reports](https://www.researchpartnership.com/resources?type=reports) - [Training](https://www.researchpartnership.com/resources?type=training) - [Videos](https://www.researchpartnership.com/resources?type=video) - [Webcasts](https://www.researchpartnership.com/resources?type=webcast) - [Webinars](https://www.researchpartnership.com/resources?type=webinars) - [White papers](https://www.researchpartnership.com/resources?type=white-paper) - Careers - [Careers at RP](https://www.researchpartnership.com/careers) - [Vacancies](https://www.researchpartnership.com/careers/vacancies) - [Graduate Programmes](https://www.researchpartnership.com/careers/graduateprogrammes) - [Apprenticeships](https://www.researchpartnership.com/careers/apprenticeships) - [Training & development](https://www.researchpartnership.com/careers/training-and-development) - [Benefits & culture](https://www.researchpartnership.com/careers/benefits-and-culture) - [A week in the life](https://www.researchpartnership.com/careers/a-week-in-the-life) - Contact us - [Contact form](https://www.researchpartnership.com/contact/contact-form) - [Office locations](https://www.researchpartnership.com/contact/office-locations) ![Research Partnership - Inizio Advisory](https://adv.researchpartnership.com/hubfs/2022%20rebrand/rebrand%20logos/RP_Mark_Standard_ColRev.svg) **UK Office** Registered in England & Wales No. 3350410 as the Research Partnership Limited Registered office: 2nd Floor, 168 Shoreditch High Street, London, E1 6RA VAT No. GB 714 0707 65 - © 2022 Research Partnership - [Privacy Notice](https://www.researchpartnership.com/privacy-notice) - [Terms & Conditions](https://www.researchpartnership.com/terms-and-conditions) - Cookie Settings - [Modern Slavery & Human Trafficking Statement](https://adv.researchpartnership.com/hubfs/Modern%20Slavery%20Statement%202022.pdf) ![websights](https://ws.zoominfo.com/pixel/62a735ff67fec5008e2ca6a8)