--- title: "Events: PMRC New Jersey 2023" description: We were delighted to exhibit and co-present a paper with Janssen at the 2023 Pharma Market Research Conference on 8-9 February in Newark, New Jersey. image: https://adv.researchpartnership.com/hubfs/Social%20media/pmrc%20round%20up.jpg --- [![Request a proposal](https://no-cache.hubspot.com/cta/default/5339817/d789aa00-314c-4ab3-b7e1-8ca5d88f229f.png)](https://cta-redirect.hubspot.com/cta/redirect/5339817/d789aa00-314c-4ab3-b7e1-8ca5d88f229f) [![Research Partnership](https://adv.researchpartnership.com/hs-fs/hubfs/RP_Mark_Standard_Col.png?width=673&height=272&name=RP_Mark_Standard_Col.png "Research Partnership")](https://adv.researchpartnership.com/) - About - [About us](https://www.researchpartnership.com/about/about-us) - [Client satisfaction & testimonials](https://www.researchpartnership.com/about/client-satisfaction-and-reviews) - [Innovation](https://www.researchpartnership.com/who-we-are/innovation) - [Charity & community](https://www.researchpartnership.com/about/charity-and-community) - 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Representing Research Partnership were Director and Head of our New York office, Liza Pliss as well as Director, Caroline Brennan, PhD. Liza co-presented 'Elevating your concept testing with AI powered insights and analytics' with Paola Franco, US Product Director at Janssen on day one of the event to an engaged crowd of delegates. The presentation focused on our innovative multi-dimensional approach that gives our clients a true reflection of how their communications materials are consumed and processed by customers. Liza and Paola explained how each of the various components of this new approach offered complementary benefits for a recent project to evaluate creative concepts. To demonstrate how the approach works, they shareed an AI analysis  of past award-winning marketing campaigns to demonstrate the “Attention Matters” and highlighted how some of those campaigns could have been even further optimised. Liza and Caroline were also on hand to share with delegates our current research offerings as well as all of our latest resources and giveaways at our stand in the exhibitors hall. Visitors to our stand also had the opportunity  to enter our prize draw to win a **[Click and Grow Smart Garden.](https://eu.clickandgrow.com/products/the-smart-garden-3)** If you or your colleagues were unable to attend this year's conference and would like to  to find out more about our paper then please feel free to contact us. ![Research Partnership](https://adv.researchpartnership.com/hubfs/Social-media-LogosLinkedIn_Twitter_ColRev-1.png) ### [Research Partnership](https://adv.researchpartnership.com/news/author/research-partnership) All the latest news from Research Partnership ### Get our newsletter direct to your inbox. ## Sign up to receive Rapport Rapport is our monthly newsletter where we share our latest expertise and experience.   [![Sign up here](https://no-cache.hubspot.com/cta/default/5339817/e22f960a-4cee-4787-827e-b840704d3075.png)](https://cta-redirect.hubspot.com/cta/redirect/5339817/e22f960a-4cee-4787-827e-b840704d3075) - [About](https://www.researchpartnership.com/about/about-us) - 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