--- title: "Events: PMRC San Francisco 2017" description: We were delighted to exhibit and present a paper at the 2017 Pharmaceutical Market Research Conference in Bay Area close to our office in San Francisco image: https://adv.researchpartnership.com/hubfs/Resources/Events/PMRC2017.jpg --- [![Request a proposal](https://no-cache.hubspot.com/cta/default/5339817/d789aa00-314c-4ab3-b7e1-8ca5d88f229f.png)](https://cta-redirect.hubspot.com/cta/redirect/5339817/d789aa00-314c-4ab3-b7e1-8ca5d88f229f) [![Research Partnership](https://adv.researchpartnership.com/hs-fs/hubfs/RP_Mark_Standard_Col.png?width=673&height=272&name=RP_Mark_Standard_Col.png "Research Partnership")](https://adv.researchpartnership.com/) - About - [About us](https://www.researchpartnership.com/about/about-us) - [Client satisfaction & testimonials](https://www.researchpartnership.com/about/client-satisfaction-and-reviews) - [Innovation](https://www.researchpartnership.com/who-we-are/innovation) - [Charity & community](https://www.researchpartnership.com/about/charity-and-community) - 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They presented the paper ‘Patient Centricity: Keeping Patients at the Forefront’  Patient centricity is a term we are hearing more and more, it is a phrase that is rapidly becoming an industry catch phrase. As patients become increasingly involved in their own health and healthcare systems demand more evidence of outcomes, pharmaceutical organisations have been moving towards a business model that puts patients at the heart of everything they do. In this paper they deliberate the meaning of patient centricity and why it is so important, the impact of patient centricity on pharma/biotech, discuss relevant case studies on supporting patient centricity through research and finally consider the future for patient centricity.  Contact us today to request a copy of the paper. ![Research Partnership](https://adv.researchpartnership.com/hubfs/Social-media-LogosLinkedIn_Twitter_ColRev-1.png) ### [Research Partnership](https://adv.researchpartnership.com/news/author/research-partnership) All the latest news from Research Partnership ### Get our newsletter direct to your inbox. ## Sign up to receive Rapport Rapport is our monthly newsletter where we share our latest expertise and experience.   [![Sign up here](https://no-cache.hubspot.com/cta/default/5339817/e22f960a-4cee-4787-827e-b840704d3075.png)](https://cta-redirect.hubspot.com/cta/redirect/5339817/e22f960a-4cee-4787-827e-b840704d3075) - [About](https://www.researchpartnership.com/about/about-us) - 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