---
title: Research Partnership rebrands as part of Inizio Advisory
description: Today marks an exciting chapter in the journey of Research Partnership as we introduce our new brand identity as part of Inizio Advisory.
image: https://adv.researchpartnership.com/hubfs/2022%20rebrand/Rebrand-video-thumbnail.png
---

<https://www.linkedin.com/company/research-partnership/?trk=hb_tab_compy_id_47966> <https://www.youtube.com/user/1ResearchPartnership> <https://twitter.com/RP_news> <https://www.facebook.com/ResearchPartnership> <https://www.instagram.com/_rp_people/>

[![Request a proposal](https://no-cache.hubspot.com/cta/default/5339817/d789aa00-314c-4ab3-b7e1-8ca5d88f229f.png)](https://cta-redirect.hubspot.com/cta/redirect/5339817/d789aa00-314c-4ab3-b7e1-8ca5d88f229f)

[![Research Partnership](https://adv.researchpartnership.com/hs-fs/hubfs/RP_Mark_Standard_Col.png?width=673&height=272&name=RP_Mark_Standard_Col.png "Research Partnership")](https://adv.researchpartnership.com/)

- About 
    - [About us](https://www.researchpartnership.com/about/about-us)
    - [Client satisfaction & testimonials](https://www.researchpartnership.com/about/client-satisfaction-and-reviews)
    - [Innovation](https://www.researchpartnership.com/who-we-are/innovation)
    - [Charity & community](https://www.researchpartnership.com/about/charity-and-community)
    - [Quality & compliance](https://www.researchpartnership.com/about/quality-and-compliance)
    - [Request a meeting](https://www.researchpartnership.com/about/requestmeeting)
- Expertise 
    - [Market research](https://www.researchpartnership.com/expertise/healthcare-market-research)
    - [Therapy areas](https://www.researchpartnership.com/expertise/therapy-areas)
    - [Market access](https://www.researchpartnership.com/expertise/market-access-pharma)
    - [Global reach](https://www.researchpartnership.com/expertise/global-reach)
    - [Pharmaceuticals](https://www.researchpartnership.com/expertise/pharmaceuticals)
    - [Emerging markets](https://www.researchpartnership.com/expertise/emerging-markets)
    - [Medical technology](https://www.researchpartnership.com/expertise/medical-technology)
    - [US domestic](https://www.researchpartnership.com/expertise/us-domestic)
    - [Consumer health & nutritionals](https://www.researchpartnership.com/expertise/consumer-health-and-nutritionals)
    - [Global health](https://www.researchpartnership.com/expertise/global-health)
- Solutions 
    - [Custom research](https://www.researchpartnership.com/solutions/customresearch) 
          - [Opportunity assessment](https://www.researchpartnership.com/solutions/customresearch/opportunity-assessment)
          - [Market understanding](https://www.researchpartnership.com/solutions/customresearch/market-understanding)
          - [Product development](https://www.researchpartnership.com/solutions/customresearch/product-development)
          - [Brand development & launch](https://www.researchpartnership.com/solutions/customresearch/brand-development-and-launch)
          - [Brand launch & beyond](https://www.researchpartnership.com/solutions/customresearch/brand-launch-and-beyond)
          - [Patient research](https://www.researchpartnership.com/solutions/customresearch/patient-market-research)
          - [Patient support programmes](https://www.researchpartnership.com/solutions/customresearch/pspenhance)
    - [Accelerators](https://www.researchpartnership.com/solutions/accelerators) 
          - [Advanced analytics](https://www.researchpartnership.com/solutions/accelerators/advanced-analytics)
          - [Agile research](https://www.researchpartnership.com/solutions/accelerators/agile-research)
          - [Behavioural science](https://www.researchpartnership.com/solutions/accelerators/behavioural-science)
          - [Creative services](https://www.researchpartnership.com/solutions/accelerators/creative)
          - [Ethnography](https://www.researchpartnership.com/solutions/accelerators/ethnography)
          - [Social listening](https://www.researchpartnership.com/solutions/accelerators/social-listening)
          - [Storytelling](https://www.researchpartnership.com/solutions/accelerators/storytelling)
    - [Syndicated research](https://www.researchpartnership.com/solutions/syndicated) 
          - [Therapy Watch (PRF data)](https://www.researchpartnership.com/solutions/syndicated/therapy-watch)
          - [Living With (Patient data)](https://www.researchpartnership.com/solutions/syndicated/living-with)
          - [Smart Analyst (Insights)](https://www.researchpartnership.com/solutions/smartanalyst)
    - [Methodologies](https://www.researchpartnership.com/solutions/methodologies) 
          - [Qualitative](https://www.researchpartnership.com/solutions/methodologies/healthcare-qualitative-market-research)
          - [Quantitative](https://www.researchpartnership.com/solutions/methodologies/quantitative)
- [Digital](https://www.researchpartnership.com/digital) 
    - [Digital health](https://www.researchpartnership.com/digital/digitalhealth)
    - [Digital engagement](https://www.researchpartnership.com/digital/digitalengagement)
    - [Digital health - Proprietary methodologies](https://www.researchpartnership.com/digital/digitalhealthmethods)
    - [Digital MRX](https://www.researchpartnership.com/digital/digitalmrx) 
          - [Conference Live (real-time) / virtual](https://www.researchpartnership.com/digital/conference-live)
          - [Emotion AI](https://www.researchpartnership.com/digital/emotional-ai)
          - [Rx Potential (pre-launch)](https://www.researchpartnership.com/digital/rx-potential)
          - [Rx Rationale (post-launch)](https://www.researchpartnership.com/digital/rx-rationale)
          - [UX (user exp) testing](https://www.researchpartnership.com/digital/ux-testing)
          - [Virtual reality](https://www.researchpartnership.com/digital/virtual-reality)
- [COVID-19](https://www.researchpartnership.com/covid-19)
- [Resources](https://www.researchpartnership.com/resources) 
    - [Categories](https://www.researchpartnership.com/resources) 
          - [Articles](https://www.researchpartnership.com/resources?type=article)
          - [Awards](https://www.researchpartnership.com/resources?type=awards)
          - [Blogs](https://www.researchpartnership.com/resources?type=blog)
          - [Case studies](https://www.researchpartnership.com/resources?type=case-study)
          - [Events](https://www.researchpartnership.com/resources?type=events)
          - [Glossary of terms](https://www.researchpartnership.com/resources/glossary-of-terms)
          - [Guides](https://www.researchpartnership.com/resources?type=guide)
          - [Infographics](https://www.researchpartnership.com/resources?type=infographic)
          - [News](https://www.researchpartnership.com/resources?type=news)
          - [Podcast](https://www.researchpartnership.com/resources?type=podcast)
          - [Published research](https://www.researchpartnership.com/resources?type=published-research)
          - [Reports](https://www.researchpartnership.com/resources?type=reports)
          - [Training](https://www.researchpartnership.com/resources?type=training)
          - [Videos](https://www.researchpartnership.com/resources?type=video)
          - [Webcasts](https://www.researchpartnership.com/resources?type=webcast)
          - [Webinars](https://www.researchpartnership.com/resources?type=webinars)
          - [White papers](https://www.researchpartnership.com/resources?type=white-paper)
- Careers 
    - [Careers at RP](https://www.researchpartnership.com/careers)
    - [Vacancies](https://www.researchpartnership.com/careers/vacancies)
    - [Graduate programmes](https://www.researchpartnership.com/careers/graduateprogrammes)
    - [Apprenticeships](https://www.researchpartnership.com/careers/apprenticeships)
    - [Training & development](https://www.researchpartnership.com/careers/training-and-development)
    - [Benefits & culture](https://www.researchpartnership.com/careers/benefits-and-culture)
    - [A week in the life](https://www.researchpartnership.com/careers/a-week-in-the-life)
- Contact 
    - [Contact form](https://www.researchpartnership.com/contact/contact-form)
    - [Office locations](https://www.researchpartnership.com/contact/office-locations)

<https://adv.researchpartnership.com/news/research-partnership-rebrands-as-part-of-inizio-advisory#mobile-nav>

- About 
    - [About us](https://www.researchpartnership.com/about/about-us)
    - [Client satisfaction & testimonials](https://www.researchpartnership.com/about/client-satisfaction-and-reviews)
    - [Innovation](https://www.researchpartnership.com/who-we-are/innovation)
    - [Charity & community](https://www.researchpartnership.com/about/charity-and-community)
    - [Quality & compliance](https://www.researchpartnership.com/about/quality-and-compliance)
    - [Request a meeting](https://www.researchpartnership.com/about/requestmeeting)
- Expertise 
    - [Market research](https://www.researchpartnership.com/expertise/healthcare-market-research)
    - [Therapy areas](https://www.researchpartnership.com/expertise/therapy-areas)
    - [Market access](https://www.researchpartnership.com/expertise/market-access-pharma)
    - [Global reach](https://www.researchpartnership.com/expertise/global-reach)
    - [Pharmaceuticals](https://www.researchpartnership.com/expertise/pharmaceuticals)
    - [Emerging markets](https://www.researchpartnership.com/expertise/emerging-markets)
    - [Medical technology](https://www.researchpartnership.com/expertise/medical-technology)
    - [US domestic](https://www.researchpartnership.com/expertise/us-domestic)
    - [Consumer health & nutritionals](https://www.researchpartnership.com/expertise/consumer-health-and-nutritionals)
    - [Global health](https://www.researchpartnership.com/expertise/global-health)
- Solutions 
    - [Custom research](https://www.researchpartnership.com/solutions/customresearch) 
          - [Opportunity assessment](https://www.researchpartnership.com/solutions/customresearch/opportunity-assessment)
          - [Market understanding](https://www.researchpartnership.com/solutions/customresearch/market-understanding)
          - [Product development](https://www.researchpartnership.com/solutions/customresearch/product-development)
          - [Brand development & launch](https://www.researchpartnership.com/solutions/customresearch/brand-development-and-launch)
          - [Brand launch & beyond](https://www.researchpartnership.com/solutions/customresearch/brand-launch-and-beyond)
          - [Patient research](https://www.researchpartnership.com/solutions/customresearch/patient-market-research)
          - [Patient support programmes](https://www.researchpartnership.com/solutions/customresearch/pspenhance)
    - [Accelerators](https://www.researchpartnership.com/solutions/accelerators) 
          - [Advanced analytics](https://www.researchpartnership.com/solutions/accelerators/advanced-analytics)
          - [Agile research](https://www.researchpartnership.com/solutions/accelerators/agile-research)
          - [Behavioural science](https://www.researchpartnership.com/solutions/accelerators/behavioural-science)
          - [Creative services](https://www.researchpartnership.com/solutions/accelerators/creative)
          - [Ethnography](https://www.researchpartnership.com/solutions/accelerators/ethnography)
          - [Social listening](https://www.researchpartnership.com/solutions/accelerators/social-listening)
          - [Storytelling](https://www.researchpartnership.com/solutions/accelerators/storytelling)
    - [Syndicated research](https://www.researchpartnership.com/solutions/syndicated) 
          - [Therapy Watch (PRF data)](https://www.researchpartnership.com/solutions/syndicated/therapy-watch)
          - [Living With (Patient data)](https://www.researchpartnership.com/solutions/syndicated/living-with)
          - [Smart Analyst (Insights)](https://www.researchpartnership.com/solutions/smartanalyst)
    - [Methodologies](https://www.researchpartnership.com/solutions/methodologies) 
          - [Qualitative](https://www.researchpartnership.com/solutions/methodologies/healthcare-qualitative-market-research)
          - [Quantitative](https://www.researchpartnership.com/solutions/methodologies/quantitative)
- [Digital](https://www.researchpartnership.com/digital) 
    - [Digital health](https://www.researchpartnership.com/digital/digitalhealth)
    - [Digital engagement](https://www.researchpartnership.com/digital/digitalengagement)
    - [Digital health - Proprietary methodologies](https://www.researchpartnership.com/digital/digitalhealthmethods)
    - [Digital MRX](https://www.researchpartnership.com/digital/digitalmrx) 
          - [Conference Live (real-time) / virtual](https://www.researchpartnership.com/digital/conference-live)
          - [Emotion AI](https://www.researchpartnership.com/digital/emotional-ai)
          - [Rx Potential (pre-launch)](https://www.researchpartnership.com/digital/rx-potential)
          - [Rx Rationale (post-launch)](https://www.researchpartnership.com/digital/rx-rationale)
          - [UX (user exp) testing](https://www.researchpartnership.com/digital/ux-testing)
          - [Virtual reality](https://www.researchpartnership.com/digital/virtual-reality)
- [COVID-19](https://www.researchpartnership.com/covid-19)
- [Resources](https://www.researchpartnership.com/resources) 
    - [Categories](https://www.researchpartnership.com/resources) 
          - [Articles](https://www.researchpartnership.com/resources?type=article)
          - [Awards](https://www.researchpartnership.com/resources?type=awards)
          - [Blogs](https://www.researchpartnership.com/resources?type=blog)
          - [Case studies](https://www.researchpartnership.com/resources?type=case-study)
          - [Events](https://www.researchpartnership.com/resources?type=events)
          - [Glossary of terms](https://www.researchpartnership.com/resources/glossary-of-terms)
          - [Guides](https://www.researchpartnership.com/resources?type=guide)
          - [Infographics](https://www.researchpartnership.com/resources?type=infographic)
          - [News](https://www.researchpartnership.com/resources?type=news)
          - [Podcast](https://www.researchpartnership.com/resources?type=podcast)
          - [Published research](https://www.researchpartnership.com/resources?type=published-research)
          - [Reports](https://www.researchpartnership.com/resources?type=reports)
          - [Training](https://www.researchpartnership.com/resources?type=training)
          - [Videos](https://www.researchpartnership.com/resources?type=video)
          - [Webcasts](https://www.researchpartnership.com/resources?type=webcast)
          - [Webinars](https://www.researchpartnership.com/resources?type=webinars)
          - [White papers](https://www.researchpartnership.com/resources?type=white-paper)
- Careers 
    - [Careers at RP](https://www.researchpartnership.com/careers)
    - [Vacancies](https://www.researchpartnership.com/careers/vacancies)
    - [Graduate programmes](https://www.researchpartnership.com/careers/graduateprogrammes)
    - [Apprenticeships](https://www.researchpartnership.com/careers/apprenticeships)
    - [Training & development](https://www.researchpartnership.com/careers/training-and-development)
    - [Benefits & culture](https://www.researchpartnership.com/careers/benefits-and-culture)
    - [A week in the life](https://www.researchpartnership.com/careers/a-week-in-the-life)
- Contact 
    - [Contact form](https://www.researchpartnership.com/contact/contact-form)
    - [Office locations](https://www.researchpartnership.com/contact/office-locations)

[![Request a proposal](https://no-cache.hubspot.com/cta/default/5339817/d789aa00-314c-4ab3-b7e1-8ca5d88f229f.png)](https://cta-redirect.hubspot.com/cta/redirect/5339817/d789aa00-314c-4ab3-b7e1-8ca5d88f229f)

# Research Partnership rebrands as part of Inizio Advisory

October 4, 2022

Today marks an exciting chapter in the journey of Research Partnership as we introduce our new brand identity as part of Inizio Advisory.

The company that acquired us, Ashfield, along with UDG Healthcare and Huntsworth, have combined to form a new brand, [Inizio](https://inizio.health/), a strategic partner for health and life sciences with a full suite of services including advisory, medical, marketing, engage and biotech.

Watch our short video to find out more.<https://ashfieldadvisory.com/>

 

To stay updated on our journey as part of Inizio Advisory, please follow us on [Linked In](https://www.linkedin.com/company/research-partnership) or register for our newsletter Rapport.

![Research Partnership](https://adv.researchpartnership.com/hubfs/Social-media-LogosLinkedIn_Twitter_ColRev-1.png)

### [Research Partnership](https://adv.researchpartnership.com/news/author/research-partnership)

All the latest news from Research Partnership

### Get our newsletter direct to your inbox.

## Sign up to receive Rapport

Rapport is our monthly newsletter where we share our latest expertise and experience.  

[![Sign up here](https://no-cache.hubspot.com/cta/default/5339817/e22f960a-4cee-4787-827e-b840704d3075.png)](https://cta-redirect.hubspot.com/cta/redirect/5339817/e22f960a-4cee-4787-827e-b840704d3075)

- [About](https://www.researchpartnership.com/about/about-us) 
    - [About Us](https://www.researchpartnership.com/about/about-us)
    - [Client satisfaction & testimonials](https://www.researchpartnership.com/about/client-satisfaction-and-reviews)
    - [Innovation](https://www.researchpartnership.com/who-we-are/innovation)
    - [Charity & community](https://www.researchpartnership.com/about/charity-and-community)
    - [Quality & compliance](https://www.researchpartnership.com/about/quality-and-compliance)
    - [Request a meeting](https://www.researchpartnership.com/about/requestmeeting)
    - [COVID-19](https://www.researchpartnership.com/covid-19)
- Expertise 
    - [Market Research](https://www.researchpartnership.com/expertise/healthcare-market-research)
    - [Therapy areas](https://www.researchpartnership.com/expertise/therapy-areas)
    - [Market access](https://www.researchpartnership.com/expertise/market-access-pharma)
    - [Global reach](https://www.researchpartnership.com/expertise/global-reach)
    - [Pharmaceuticals](https://www.researchpartnership.com/expertise/pharmaceuticals)
    - [Emerging markets](https://www.researchpartnership.com/expertise/emerging-markets)
    - [Medical technology](https://www.researchpartnership.com/expertise/medical-technology)
    - [US domestic](https://www.researchpartnership.com/expertise/us-domestic)
    - [Consumer health & nutritionals](https://www.researchpartnership.com/expertise/consumer-health-and-nutritionals)
    - [Global health](https://www.researchpartnership.com/expertise/global-health)
- Solutions 
    - [Custom research](https://www.researchpartnership.com/solutions/customresearch)
    - [Accelerators](https://www.researchpartnership.com/solutions/accelerators)
    - [Syndicated research](https://www.researchpartnership.com/solutions/syndicated)
    - [Methodologies](https://www.researchpartnership.com/solutions/methodologies)
- [Digital](https://www.researchpartnership.com/digital) 
    - [Digital health](https://www.researchpartnership.com/digital/digitalhealth)
    - [Digital engagement](https://www.researchpartnership.com/digital/digitalengagement)
    - [Digital health - Proprietary methodologies](https://www.researchpartnership.com/digital/digitalhealthmethods)
    - [Digital MRX](https://www.researchpartnership.com/digital/digitalmrx)
- [Resources](https://www.researchpartnership.com/resources) 
    - [Articles](https://www.researchpartnership.com/resources?type=article)
    - [Awards](https://www.researchpartnership.com/resources?type=awards)
    - [Blogs](https://www.researchpartnership.com/resources?type=blog)
    - [Case Studies](https://www.researchpartnership.com/resources?type=case-study)
    - [Events](https://www.researchpartnership.com/resources?type=events)
    - [Glossary of terms](https://www.researchpartnership.com/resources/glossary-of-terms)
    - [Guides](https://www.researchpartnership.com/resources?type=guide)
    - [News](https://www.researchpartnership.com/resources?type=news)
    - [Infographics](https://www.researchpartnership.com/resources?type=infographic)
    - [Reports](https://www.researchpartnership.com/resources?type=reports)
    - [Training](https://www.researchpartnership.com/resources?type=training)
    - [Videos](https://www.researchpartnership.com/resources?type=video)
    - [Webcasts](https://www.researchpartnership.com/resources?type=webcast)
    - [Webinars](https://www.researchpartnership.com/resources?type=webinars)
    - [White papers](https://www.researchpartnership.com/resources?type=white-paper)
- Careers 
    - [Careers at RP](https://www.researchpartnership.com/careers)
    - [Vacancies](https://www.researchpartnership.com/careers/vacancies)
    - [Graduate Programmes](https://www.researchpartnership.com/careers/graduateprogrammes)
    - [Apprenticeships](https://www.researchpartnership.com/careers/apprenticeships)
    - [Training & development](https://www.researchpartnership.com/careers/training-and-development)
    - [Benefits & culture](https://www.researchpartnership.com/careers/benefits-and-culture)
    - [A week in the life](https://www.researchpartnership.com/careers/a-week-in-the-life)
- Contact us 
    - [Contact form](https://www.researchpartnership.com/contact/contact-form)
    - [Office locations](https://www.researchpartnership.com/contact/office-locations)

<https://www.linkedin.com/company/research-partnership/?trk=hb_tab_compy_id_47966> <https://www.youtube.com/user/1ResearchPartnership> <https://twitter.com/RP_news> <https://www.facebook.com/ResearchPartnership> <https://www.instagram.com/_rp_people/>

![Research Partnership - Inizio Advisory](https://adv.researchpartnership.com/hubfs/2022%20rebrand/rebrand%20logos/RP_Mark_Standard_ColRev.svg)

**UK Office**

Registered in England & Wales No. 3350410 as the Research Partnership Limited  
Registered office: 2nd Floor, 168 Shoreditch High Street, London, E1 6RA  
VAT No. GB 714 0707 65

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